The modern Indian consumer is always connected—moving across digital touchpoints daily and interacting with brands in increasingly varied and dynamic ways. They go from searching information to streaming entertainment, scrolling through their feeds and shopping - and often they’re doing this all at once.
This means the traditional linear marketing funnel has evolved into a complex web of interactions. To stay relevant, brands need to meet consumers where they are and with content that truly speaks to them.
Google and YouTube are already part of these moments. 80% of Gen Z relies on Google Search for shopping, discovery, research, and decisions. 1 And 87% of Indian consumers said they discovered a new brand, product, or retailer on Google and YouTube. 2
That’s the opportunity. And it’s this intersection where full-stack AI on Search and YouTube truly delivers.
At Google Marketing Live India 2025, we shared exactly how marketers can do this on Search and YouTube - where discovery starts and decisions are made. Here’s a closer look at what’s coming and how we’re bringing AI’s capabilities to achieve every marketing objective.
New opportunities for discovery and action
AI is opening up new ways to search through tools like Google Lens, AI Overviews, and AI Mode. With AI Overviews, we’re seeing over 10% growth in the types of queries that show them in our biggest markets like India and the US. 3 To unlock new ways for businesses to be discovered, we’re launching ads in AI Overviews on mobile and desktop in English in India later this year. When relevant to both the query and the response, Search and Shopping ads will appear directly within the AI Overview.
